The Candle Information Blog

“Blog and Ping” is a term that refers to a technique where you make a post on your blog, and using your blog software’s in-built feature, you then send out a “ping” to various blog directories, notifying them that you have added a new post to your blog.
A “ping” is a way of notifying various blog directories and blog search engines, in an industry standard way, that you have just made a post on your blog. This is nothing but a signal sent from your blog (pinger) to the target directory (or aggregator service) that you are actually pinging (the pingee), and this signal contains the URL of your post. Following this, the pingee picks up the URL and content from your post, and when someone on that site searches for keywords contained in your post, then your post shows up in their search results.