Teva is one of the most famous sandal manufacturing companies in the industry today and it was founded and owned by Mark Thatcher. While working in the Grand Canyon as rafting guide, Thatcher spotted that most of the boatmen used to wear hiking or athletic shoes while in the river and he himself wore thongs or flip flops.
Both types of footwear have drawbacks as athletic shoes or hiking shoes got wet easily and the feet of the wearers got fungus and gravel while thongs or flip flops got off the wearer’s foot while running.
Mark Thatcher spent some time in designing a special sandal which had a nylon ankle strap for supporting the wearer’s feet but it was same as the shape of a thong. Fortunately, Velcro material was also invented at the same time when Thatcher was looking for a substitute for thongs. Velcro was used by him for binding the sandals with the foot of the wearer with a Velcro strap around the ankles. Once made this sample, he was aware that he did not have sufficient finances to start his own manufacturing process and thus, he needed to look for a manufacturer for his sandals.
Initially, only 200 pairs of sandals were sold in the first year mainly because people complained about their thong style straps. Some people also got blisters between their first and second toes because of the straps. Next year, American youngsters started finding them hot and fashionable and thus, their sales increased manifolds instantly.
In the same time, Mark Thatcher became partners with Deckers Corporation and finally, Deckers also achieved exclusive rights to Tevas along with their patents for basic design. They also received Tevas trademark as a brand name.
A re-designing of the Tevas was done by Deckers in 1988 and a new strapping system was also developed, following which Hurricane, the first model in this line, was manufactured. There were three parts in this new system of strapping: the toe post, the side strap and the heel strap. This design is still followed by the sandals produced by Teva even today.
All the sandals produced by Teva today are very comfortable to wear and are free from causing any foot related problems for the wearer. The soles of these sandals are harder and thus, they provide better grip to the wearer while walking on wet surfaces and even while in water.
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